Sara Lee Completes HUF 1 Billion of Investments at Hungary Plant

US food giant Sara Lee completed HUF 1 billion (EUR 4.2 million) investment.

 

US food giant Sara Lee completed HUF 1 billion (EUR 4.2 million) of investments at its plant on the outskirts of Budapest this year, CEO of Sara Lee Hungary Tibor Seres announced on September 4th 2008.

One of the investments involved a reconstruction of the unit's tea plant to accommodate new packaging technology, Seres said.

The plant is Sara Lee's second-biggest tea packaging unit in Europe. Its output is sold in Spain, Belgium, the Netherlands, the Czech Republic, Denmark, Romania and Bulgaria, in addition to Hungary.

Sara Lee controls almost 41 percent of Hungary's roasted and ground coffee market and 43 percent of the tea market, according to market research company Nielsen.

 

News Monitoring